1978 saw Ford clinches the title of the bestselling vehicle courtesy of the new 1978 Ford f-150 truck. It came with an upgrade in both the engine and the architectural design. This was the beginning o a hallmark vehicle that could see Ford sty at the top of production for superior trucks than their competitors.
The 1978 Ford f150 was the first in the f150 series to be adorned with a luxurious interior which included leather seats and upholstery, arm rest and a FM radio among others.
The engine also faced an upgrade with the addition of the Lariant trim line to the existing Custom, Ranger, Ranger XLT and Sport.